In a rapidly evolving healthcare landscape, CFOs are facing new pressures to deliver profitability while maintaining quality and patient loyalty. According to a recent poll, 8 out of 10 CFOs are actively seeking profitable, turnkey business units that require minimal IT and operational resources.
Moreover, 7 out of 10 recognize that their roles have expanded beyond traditional financial oversight to include a consumer-centric perspective, where patient acquisition and, just as importantly, patient loyalty are now key metrics. It’s no longer just about margin improvement; today’s CFOs must collaborate with stakeholders from innovation, strategy, and marketing to drive financial success.
For the past two decades, healthcare organizations have heavily invested in EHR systems - rightfully so. However, the times have changed. The real opportunity lies in developing patient loyalty through innovative membership models that provide both operational efficiency and long-term growth.
The Market Shift: Patient Loyalty is the New Margin Mover
Amenities Health’s market research has shown that health systems are losing patient volume year after year. In fact, 80% of health systems are experiencing patient leakage. Even more striking, over 50% of patients who identify themselves as loyal to a specific health system are regularly receiving care from competitors. In today’s subscription-based economy, healthcare has often taken a backseat to other services.
However, when offered a premium membership from their local health system, 95% of patients state they would exclusively seek care from that health system for themselves and their families. This is a tremendous opportunity for CFOs to drive revenue through patient loyalty.
The Amenities Health Turnkey Membership Platform
Amenities Health provides the only truly turnkey patient membership platform that allows healthcare organizations to attract and retain loyal patients while generating predictable, recurring revenue. By incorporating both technology and services, this platform delivers ROI from day one. For example, just 2,000 members can result in a $1 million revenue bump for health systems.
Our turnkey solution includes:
- Strategy Services: A comprehensive business and go-to-market plan to attract and retain ideal members, leveraging local market surveys, demographics, healthcare needs, and customized pricing models.
- Membership Growth: A fully white-labeled member acquisition website and demand generation campaigns (SEO, social media, paid search) that target the right patient demographics.
- Seamless Technology: Tools like Rapid Registration and Care Search & Scheduling which make it easy for patients to engage with the system and schedule care, all while integrating seamlessly with existing EHRs and patient portals.
But it’s not just about tech - patient loyalty is driven by the comprehensive turnkey clinical services included in the membership platform. These services, such as Primary Care+, 24/7 virtual urgent care, and specialist eConsults, create the “stickiness” that drives significant revenue opportunities. Combined with a seamless user experience, these offerings enhance patient retention, reduce leakage, and ultimately contribute to a $1 billion-plus payback in most markets.
A Margin Mover for CFOs
The real financial potential is in the backside of loyalty - surgical procedures, major treatments, and high-margin services secured when patients are engaged and loyal. The Amenities Health membership platform not only strengthens patient acquisition and delivers near-term subscription revenues, but it can also drive 10X sustained revenue through repeat business and long-term loyalty.
Here’s why CFOs should act now:
- Increased Patient Acquisition: Secure a steady, growing patient base that remains loyal to your health system.
- Revenue Growth: Drive substantial revenue from both membership fees and clinical offerings, creating multiple income streams.
- Operational Simplicity: With minimal IT lift and operational complexity, the turnkey platform ensures smooth integration into your existing systems.
- A True Consumer-Centric Solution: As patient expectations evolve, this platform provides the on-demand, subscription-based care consumers want while reducing reliance on traditional fee-for-service models.
This is the margin mover that CFOs have been waiting for. It’s not just about improving margins - this is a strategic investment that will future-proof your health system and position it as a market leader.
To learn more about how Amenities Health can help your organization grow and build lasting patient loyalty, contact us for a demo.
