Healthcare Business Outlook Feature - Market to Your Patients (Not to Yourself)

Healthcare marketing tends to stray too far from patients’ needs by chasing after in-house successes instead of what patients actually need. As Amenities Health CEO Dr. Aasim Saeed puts it in this very insightful piece, patients look more for seamless care, cost transparency, and expert-led medical information than awards and certifications.

Key insights include:

1. Access: Patients want easy access to apps and portals that allow them to make appointments, discover next-day care, and navigate healthcare systems.
2. Accessing What is Important: Provide communication channels around what patients care about, including transparency of billing and cost clarity, and deal with patient fears - a critical and often overlooked concern.
3. Relevant Content: Qualified Q&A forums focused on patient-related health issues rang a much larger bell than standard wellness advice.

For healthcare systems to stand out, marketing departments need the power to innovate outside of the system, enhancing the patient experience in new ways and building customer loyalty.

View the full article on Healthcare Business Outlook here.