Healthcare isn’t easy to navigate. We’ve all dealt with confusing bills, long waits, and the frustration of being shuffled between providers. But while many see this as an unfixable problem, Aasim Saeed, CEO of Amenities Health, sees an opportunity. On The Uprising Show, Saeed explained how Amenities Health is redefining healthcare through membership models that prioritize value, convenience, and transparency—drawing inspiration from companies like Amazon and Costco. The goal? To build long-term patient loyalty by addressing the core issues of transparency, accessibility, and cost.
You can check out the full podcast below, but here are the key insights from Saeed’s approach to healthcare transformation.
The Membership Model: Healthcare’s Untapped Opportunity
Dr. Saeed believes loyalty in healthcare is broken. Even if patients like their provider, they often switch between systems based on convenience or cost. Health systems, Saeed explains, don’t offer the kind of value that keeps people loyal.
Much like Amazon Prime revolutionized e-commerce through memberships, Saeed envisions a future where health systems offer patients exclusive access to premium services like no-surprise billing, faster access to specialists, and enhanced care. "Patients are willing to pay for better experiences if those experiences genuinely address their biggest frustration—cost and access," says Saeed. These kinds of perks could significantly impact where people choose to get their care. By focusing on convenience and financial transparency, health systems can retain more patients and generate billions in new revenue by improving just 10% of their patient retention.
Why Loyalty in Healthcare is Broken—and How to Fix It
Saeed makes a compelling case for why patient loyalty in healthcare is almost nonexistent. Even if patients like or trust a healthcare system, they often split their care across multiple providers due to the lack of incentives to stay loyal. This fractured system leaves health systems vulnerable as patients move between providers based on convenience or out-of-pocket costs.
The solution? Offer patients real value through exclusive membership benefits that address their biggest pain points. Services like same-day specialist consultations, transparent pricing, and enhanced customer support can encourage patients to stick with a specific health system. By doing so, health systems can significantly improve their patient retention and revenue.
Patients Care About Experience, Not Rankings
One of Saeed's key points is that health systems often focus on the wrong things. Hospitals boast about awards like U.S. News rankings or the number of highly specialized doctors, but this isn’t what patients prioritize. "Patients don't decide where to go based on which hospital has the best GI specialists. They care about a better experience—whether that means booking an appointment faster, dealing with fewer billing surprises, or spending less time waiting for care," Saeed explains.
For him, experience is the true differentiator in healthcare. Memberships could include perks like 24/7 access to virtual care or concierge-level services that create deeper connections between patients and providers, ultimately leading to greater loyalty and better outcomes.
Memberships Could Help Solve Healthcare’s Biggest Challenges
For many patients, the financial side of healthcare is a nightmare. Confusing billing practices and a lack of price transparency leave people hesitant to seek care. Saeed emphasizes that addressing these frustrations is key to keeping patients engaged.
Membership models offer a way to tackle these financial issues. Amenities Health helps systems offer “no-surprise” billing guarantees and transparent pricing, which can drastically improve how patients perceive their healthcare. When patients know precisely what they're paying for, they're more likely to stay loyal to the provider they trust.
Technology is the Backbone of This Transformation
At the core of Amenities Health’s approach is technology. Saeed stresses that digital tools—like mobile apps for patient registration or accessing health information—are essential to creating a seamless healthcare experience. These tools help eliminate the friction that often drives patients away.
Saeed also highlighted that any membership model must be supported by a solid digital infrastructure, enabling patients to easily access services, view pricing, and receive real-time updates about their care. While healthcare systems are often slow to adopt new technologies, Saeed believes the right tools can help them catch up to patient expectations. Amenities Health has already developed apps that integrate with Epic, a leading electronic medical record system, and other major EHRs, paving the way for smoother, more patient-friendly interactions.
Wrapping Up: The Future of Healthcare is in Long-Term Relationships
Aasim Saeed’s vision for healthcare is straightforward: build long-term relationships with patients by offering real value and better experiences. Membership models, backed by strong technology, are the future. Health systems that embrace this approach can create lasting loyalty, improve patient outcomes, and unlock new revenue streams.
As Saeed puts it, "The healthcare system needs to stop thinking about patients as one-time transactions and start building long-term relationships, just like every other successful industry."
To hear more of Saeed’s insights on disrupting healthcare, watch to the full podcast by clicking the video below.
