In an interview with HIStalk, Aasim Saeed, CEO and Founder of Amenities Health, shared his unique journey from medicine to management consulting at McKinsey, followed by a leap into health tech innovation. His vision for Amenities is clear: to transform how health systems engage with patients, placing a strong emphasis on loyalty and patient experience.
Before launching Amenities, our CEO spearheaded innovation at Baylor Scott & White Health from 2017 to 2021. This period was marked by significant investments in digital health, positioning the healthcare system as a leader in the field.
Amenities was born out of a desire to revolutionize patient experience in large healthcare systems. The company aims to bridge the gap in digital consumer services within US healthcare, creating a more compelling and rewarding patient journey.
At Amenities, the focus is on enhancing the patient experience through advanced technology. The platform is described as a 'digital front door and patient loyalty platform,' emphasizing the importance of not just improving patient interactions but also ensuring patient loyalty through innovative business models.
The concept draws inspiration from models like Amazon Prime, aiming to shift patient behavior by offering exceptional digital experiences that simplify healthcare access and foster long-term loyalty.
Patient loyalty is a cornerstone of Amenities' vision. Healthcare systems can significantly benefit from improving the overall patient experience and integrating loyalty mechanisms. The idea is to transform occasional patients into loyal, repeat users of healthcare services, much like the shift seen in retail.
His approach not only enhances patient satisfaction but also drives patient volume and revenue for healthcare providers.
Competing on customer experience in healthcare presents unique challenges. Unlike other industries, patients often do not have the luxury of choice, especially in emergency situations. Decisions are frequently based on immediate needs and instructions from healthcare professionals rather than personal preference.
One of the most compelling moments of the interview was when Aasim discussed price transparency and patient access. He emphasized that many health systems are not providing the kind of transparent, user-friendly experiences that patients need. Amenities aims to solve this with rapid registration and no surprise billing features, addressing patient concerns head-on.
Aasim’s vision for the future of healthcare revolves around innovation, loyalty, and simplifying patient experiences. He believes that the next five years will bring a fundamental shift in how health systems operate, with patient loyalty programs playing a pivotal role.
Read the full interview here.