In today’s competitive landscape, many organizations are turning to membership models to build brand loyalty, gain deeper customer insights, and drive predictable revenue.
In this Forbes article, Dr. Aasim Saeed, CEO of Amenities Health, highlights five essential strategies for successful membership growth. The article covers the importance of lowering customer acquisition costs, adding value without increasing costs, creating “stickiness” to reduce churn, providing a premium experience, and prioritizing growth over revenue. By focusing on these principles, companies can develop sustainable, impactful membership models similar to those used by brands like Amazon and Costco.
View the full Forbes article here.